About Generate Palette

Generate Palette is a free colour palette generator: pick, lock, and save colour schemes for your next project, no account required to get started.

Built by Brand Perception

Generate Palette is designed and maintained by Brand Perception, a platform that helps agencies see how their branding, logos, and campaigns are actually perceived by real audiences, before they commit to them. Colour is one of the very first things people react to, often before a logo or name even registers, which is exactly the kind of gut reaction Brand Perception is built to measure. This tool grew out of that same interest in colour and first impressions.

If you're an agency wanting to test how a rebrand, logo, or campaign actually lands with an audience, that's what Brand Perception does. Visit brandperception.co.uk.